Untitled (Four on the Beach), Miami, South Beach Series,1982-1985
Long Weekend is a creative strategic partner that develops and grows irresistible brands. Our expertise lies in brand growth through retail, hospitality, and partnerships. Our focus is on creating standout brands that delight, win attention and drive revenue.
Clare V. x Schoolhouse
Everybody Loves a Long Weekend
Our clients are lifestyle brands across fashion, hospitality, consumer products, and real estate. Our process is thoughtful, direct, honest and impactful. Our partners and collaborators are, too.
Build Brands & Make Friends
Long Weekend is led by Tracy Georgiou. With over 15 years of experience, Tracy has built emerging brands and reinvented global lifestyle businesses across retail and hospitality including: J.Crew, Loeffler Randall, and The Lake House on Canandaigua. Tracy’s expertise lies in crafting holistic brand strategies that connect the visual, emotional, and behavioral aspects of a brand.
SERVICES
Creative Leadership Brand Vision & Strategy Brand Creation Rebrand & Repositioning Creative Direction Concept Direction Strategic Partnerships & Collaborations GTM Planning Brand Marketing Forecasting & Market Insights Merchandising Retail Conceptualization & Curation Branded Merchandise Activations & Experiences
