Long Weekend is a creative strategic partner that develops and grows irresistible brands. We craft brands that shine and delight, win attention and drive revenue. We shape a brand's best story with defined brand vision, creative leadership and business strategy.
Everybody Loves a Long Weekend
Our clients are lifestyle brands across fashion, hospitality, consumer products, and real estate. Our process is thoughtful, direct, honest and impactful. Our partners and collaborators are, too.
Build Brands & Make Friends
Long Weekend is led by Tracy Georgiou, a brand strategist, creative leader and business builder.
Tracy has defined and built emerging brands and reinvented iconic global lifestyle businesses across fashion and hospitality, including J. Crew, Loeffler Randall and The Lake House on Canandaigua.
She is adept at shaping brands through storytelling. Tracy specializes in comprehensive brand solutions, connecting the dots between the visual, emotional and behavioral aspects of a brand.
A New Yorker who lives in LA (with Nebraska roots), Tracy is known for her distinctive taste and style, skillfully blending classic elegance with contemporary ease.
BRAND & BUSINESS SERVICES
Creative Leadership Brand Vision & Strategy Business & GTM Strategy Rebrand & Repositioning Creative Direction & Concept Development Product Development & Merchandising Strategic Partnerships & Collaborations Retail Conceptualization Activations & Experiences Brand Marketing Start-Up Ideation & Growth Trend Analysis, Forecasting, Market Insights
