J. Crew / Madewell
Brand partnerships and retail curation with outsized results.
180+ brand partnerships for J.Crew Women’s and Madewell brand collaboration businesses, building and executing partnerships strengthening J.Crew's position as a leading fashion brand. Including: New Balance, Drakes, Outdoor Voices, Sophia Webster, Comme des Garcons, Birkenstock, Saint James, Lacoste, B Sides & Vans.
The Lakehouse on Canandaigua
Creative leadership opening a new hospitality icon.
Led team as Chief Brand Officer for the 124 key independent luxury hotel in the Finger Lakes region New York. Named #1 resort hotel in New York in 2021, Travel + Leisure World’s Best Awards.
Clare V.
Brand partnership strategy powering growth.
Developed & executed partnership strategy rooted in audience engagement and brand expansion, resulting in three new high-impact partnership opportunities.
Willowbrook Spa
Conceptualization and brand leadership.
Orchestrated the development of a spa concept rooted in the healing properties of nature for The Lake House. Named to Harper's Bazaar's World's Best Hotel Spas 2021.
Macy’s
Brand launch creative direction with an iconic retailer.
Collaborated with Macy’s to create a signature look and feel for On 34th, a new private brand leading the transformation of their portfolio.
The Seagate Hotel & Spa
Repositioning and rebrand.
Planned a full renovation & repositioning of the resort. Enacted a brand value shift delivering remarkable financial performance pre-renovation.
Loeffler Randall
Revenue growth from strategic brand repositioning.
Transformed Loeffler Randall through strategic marketing and merchandising initiatives, establishing it as a leading DTC brand with a focus on its founder-led identity, achieving significant revenue growth.
