J. Crew / Madewell
STRATEGIC PARTNERSHIPS & COLLABORATIONS
Executed 200+ brand partnerships for J.Crew, elevating J.Crew from a mall-based retailer to a global fashion & lifestyle authority. Collaborations included: New Balance, Drakes, Outdoor Voices, Comme des Garçons, Birkenstock, Saint James, Timex, Sperry, Barbour & Lacoste.
The Lakehouse on Canandaigua
CREATIVE LEADERSHIP & GRAND OPENING STRATEGY
Chief Brand Officer for the 124-key independent luxury hotel in New York’s Finger Lakes region. Named the top hotel in New York and second in the U.S. on Conde Nast Traveler's ‘World’s Best’ Awards, longlisted for the Dezeen Awards. Other accolades include Travel + Leisure’s ‘It List’, Conde Nast Traveler’s ‘Hot List’, and features in Vogue, WSJ, and Departures.
Clare V.
STRATEGIC PARTNERSHIPS & COLLABORATIONS
Designed & implemented a partnership strategy focused on category expansion & brand reach. Secured three high-impact collaborations with Racquet Magazine, Tracksmith, and Schoolhouse.
Willowbrook Spa
BRAND CREATION
Conceptualized and led the creation of a spa for The Lake House, focused on the healing properties of nature. Recognized in Harper’s Bazaar as one of the World’s Best Hotel Spas.
Spence
BRAND CREATION & GTM STRATEGY
Crafting and leading the GTM launch plan for Spence, a new tennis apparel brand.
Macy’s
CREATIVE LEADERSHIP
Collaborated with Macy’s to create a distinctive look and feel for On 34th, a new private brand leading the transformation of their portfolio.
Wild Plum Books
BRANDED MERCHANDISE & SOCIAL STRATEGY
Developed branded merchandise and a social strategy for Napa Valley's coolest indie bookstore, elevating the traditional bookstore experience.
Loeffler Randall
MERCHANDISING & MARKETING LEADERSHIP
Transformed Loeffler Randall through strategic marketing and merchandising initiatives, establishing it as a leading DTC brand with a focus on its founder-led identity.
The Seagate Hotel & Spa
REBRAND & REPOSITIONING
Directed repositioning and renovation strategy for the resort, achieving a brand value shift that elevated financial performance prior to renovation. Featured as one of Vogue’s 'Most Anticipated Hotel Openings.'
